Phase 1
Compass Private Exclusive
Validate Pricing
Validate your price through our agent network without days on market, price drops, or a rushed timeline.
Your Home.
Your Choice.
Protect and maximize the value of your home with the Compass 3-Phased Marketing Strategy.
Sell With UsSell With Us
Stay in control of how, when, and where your home is marketed with a strategy tailored to fit your needs.
The Compass Advantage
The #1 real estate brokerage in the U.S. working for you.
RealTrends Closed Sales Volume 2024
More Choices, More Flexibility, More Value
With the Compass 3‑Phased Marketing Strategy
Our structured launch strategy is designed to test pricing, build maximum exposure, and create a strong market debut. This approach helps protect your home from prolonged time on market, price reductions, and lost value.
Phase 2
Compass Coming Soon
Generate Early Demand
List publicly on Compass.com to build early buyer interest, while protecting your home's value.
Phase 3
Public Websites
Sell Better
Backed by pricing insights and buyer demand, your home enters the broader market positioned to sell.
You Decide How Your Home Is Sold
At Compass, we believe selling your home should feel as personal and considered as the home itself. Our 3-Phased Marketing Strategy offers distinct pathways that are crafted to align with your goals, your timing, and your vision.
To help you make the most informed decision, we’ve outlined all available options in our disclosure form:
Benefits of Pre-Marketing Your Home
Just as Hollywood releases trailers to build anticipation for a movie premiere, you can launch your listing multiple times to build excitement and demand.
Validate Pricing
LAUNCH AS COMPASS PRIVATE EXCLUSIVE
Listing as a Private Exclusive gives your home early exposure to our network of 37,000+ agents and their clients. Your listing stays off-market, allowing you to test price, gain critical insights and generate demand – all before going public.
Generate Early Demand
LAUNCH AS A COMPASS COMING SOON
Publicly launch your property on Compass.com, showcasing it to all agents and consumers on the internet — without displaying days on market or price drop history. Instant notifications are sent to buyers searching on our site, signaling that increased competition will be coming soon. Receive key engagement insights about how buyers are viewing, commenting, and sharing your listing on Compass.com.
Sell Better
LAUNCH ON PUBLIC WEBSITES
Go ‘Active’ on MLS & third-party sites with the benefit of price discovery from Phases 1 & 2. Armed with feedback from agents and buyers, we strategically launch your home on the public market to help ensure maximum demand and confidence to achieve the strongest possible result.
Pre-Marketing Delivers Results
Our data shows that Compass-sold homes that are pre-marketed before going live on other public websites see these advantages.
2.9%
Higher Closing Price
20%
Faster to Contract
30%
Less Likely to Drop in Price
Three Strategic Launches,
One Exceptional Sale
Sell on Your Terms
The Compass 3-Phased Marketing Strategy provides convenience, flexibility, and control over your timeline.
Home Not Market-Ready?
Renovations and staging take time — and can delay your ability to list.
OUR SOLUTION
Listing first as a Compass Private Exclusive buys you time. Begin testing your price with a select audience and attract buyer interest while your home updates are still underway.
Don’t Want A Public Open House?
Hosting traditional open houses often means giving up your time, comfort, and privacy.
OUR SOLUTION
Preview your home to serious buyers and build demand by listing as a Coming Soon — so you can schedule private showings on your own terms, without the stress of open house foot traffic.
Your Home Deserves More Than
A One-Size-Fits-All Public Launch
Sell With Us
Stay in control of how, when, and where your home is marketed with a strategy tailored to fit your needs.
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