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You’ve seen the photos, you’ve watched the news and you’ve heard the stories. Hurricane Harvey and Irma have brought devastation and chaos to families and communities across the southern US. And that includes thousands of Keller Williams associates and their families.
Our culture is that of giving back to the communities that we serve and lifting up those in need. That’s why we need your help!
KW Cares, a public charity created to support Keller Williams associates and their families during times of hardship, has launched a fundraising campaign called RED Relief to provide for those Keller Williams associates who have lost their homes and, frankly, their livelihood. In the Houston area alone, there are 4,000 KW associates. So math dictates that we need to raise, at a minimum, $20 million.
Help us reach this goal by getting on the phone with your database and joining with your colleagues to host a fundraiser in your market center or community.
Here are some ideas to help get you started:
Call Your Database/Sphere: Reach out to your database, friends and family to share the KW story and ask for donations. Direct asks are always the best way to collect donations. Dianna Kokoszka, CEO of KW MAPS Coaching, has even put together a script you can use.
Host a Potluck Lunch: Dishes are donated and diners pay a fee.
Bad Pants/Hair Contest: Who has the ugliest pants in their closet? Who can come up with the most extravagant hairdo? Charge an entry fee to the contest and donate all proceeds to the RED Relief campaign.
Singing Telegram! Do you have a message you have to send to your colleague? Instead of shooting them an email, pay $15 to have a co-worker deliver it to them in song!
Dessert Sale: Rally your associates to bake delicious cookies and brownies and sell them for proceeds to benefit the RED Relief campaign.
Tailgate Party: Gather your friends for the big game and collect donations for RED Relief.
Garage Sale: Looking to downsize? Have a garage sale and donate your proceeds to RED Relief.
Wellness Contest: Challenge your associates to be healthier by organizing a contest.
Restaurant Night: Ask area restaurants to offer a percentage of their sales to KW Cares and then see how much your market center can raise by going out to dinner!
“Dareyoke”: Gather your colleagues for a Dareyoke night! Here’s how it works: Someone throws $20 into the pot and dares another person to sing their song of choice. Others who want a piece of the action can put into the pot as well. Once the pot is as big as it’s going to get, the person who has been challenged to sing can either match the pot to get out of singing or sing away! (this is a no-expense fundraiser)
Anything Helps!
The greater purpose of business is to serve, so let’s band together to support our KW family who are in need. Now is the time to put our culture into action!
iams associate Rachel Adams go from working at the front desk of a real estate office to being named one of The Wall Street Journal’s “Top 1,000 Agents”? And, ranked in the top 1 percent of all REALTORS® in Placer and Sacramento counties?
“By shifting my mindset and becoming a powerhouse prospector,” she says.
Adams outlines her journey to becoming a top producer and shares several philosophies and activities to help you on your journey to success.
Gary Keller said that the average mega agent is a student 52 days out of the year. That means once a week they are learning.
“I committed to being a student of the game. Podcasts, reading a book or sitting in a class. I realized that with Keller Williams I didn’t have to reinvent the wheel because with Keller Williams all you have to do is hop on! There’s the Red Book, there’s BOLD, there are all these phenomenal classes and books.”
Adams’ winning mindset and impassioned drive stem from finding her own power within. At the onset, she patterned herself after the successes of the top producers around her.
“I’m going to do what a top producer would do. I’m going to speak like one, I’m going to read like one, I’m going to train like one. If a top producer would do it, then I’ll do it. If they won’t, then I won’t.”
“I realized that I had it within me, but was I going to go after it? Was I willing to do the work?”
At that point, Adams committed to cold calling / door knocking 200 houses a week. The activity was integral in helping her reach her business goals and provided her with an opportunity to offer value to her neighborhoods. She handed out value-added, time-relevant fliers (e.g., pumpkin patch locations in October, firework vista points in July).
“Of course I let them know I was their local real estate expert. But I just made it about serving, not selling. I make my mission about giving, about contributing to my neighborhoods.”
“I embraced the art of a ‘clean no’”
Adams celebrates and is committed to living a life of intention, integrity and authenticity. In doing so, she challenges agents to “embrace the art of a ‘clean no.’ Meaning that acting with your true intentions is as much about respect as it is with self-respect.
In Red Talks: The Power of Face to Face Prospecting, Adams explains how to develop an abundant mindset, focus on serving instead of selling and build relationships (and your business) through face-to-face prospecting.