Sometimes, we tend to over-complicate the lead generation portion of our business. Sure, technology and social media that have allowed us to be more creative but at the heart of it all, the simple fact is that wherever people are, there’s an opportunity to find a prospective customer. Successful real estate agents know this and are always on the look-out for a good lead – even if it’s not the most obvious place.
In KW MAPS Coaching’s BOLD Experience, students are challenged to think outside the sacred three-hour lead generation time block and make 100 contacts in a week. Does making 100 contacts in seven days seem like a daunting task to undertake? It might if you aren’t armed with lead generation ideas. Thankfully, we stumbled upon 50 from a KWU Master Faculty Instructor and team leader.
Some of these lead generation methods may already be on your radar. Some you might never have thought of. Others may sound a little silly at first.
But consider the possibilities. Ask yourself what 100 contacts could do for your business. And give it a go!
The best way to start is to choose three lead generation methods to focus on. Feel free to get creative like this team did! Set goals for each, create action plans and track your results. If you plug into the Career Growth Initiative, the activities you need to accomplish will be spelled out for you. Make sure to find someone to help you stay accountable to your goals.
Happy hunting!
1. Garage Sales
2. Car Dealers
3. Financial Advisors
4. Airlines
5. HOA Associations
6. Running Club
7. Gym/Personal Trainers
8. New Home Builder Reps
9. Building Co-owners
10. College Alumni Associations
11. Weddings
12. Move In Parties
13. City Holiday Celebrations
14. Marriage Counselors
15. CPAs
16. BNI: Business Network International
17. Mortgage Companies
18. Title Companies
19. Inspectors
20. Appraisers
21. Moving companies
22. Chamber of Commerce
23. PTAs
24. Volunteer for School Trips
25. Band
26. Choir
27. Sports/Booster Clubs
28. Teachers
29. Principals
30. Judges
31. Charities
32. HOA Associations
33. Relocation Companies
34. Country Clubs
35. Realtor Seminars
36. College Alumni Associations
37. First-time Homebuyer Seminars
38. Before-Market Preview Properties
39. Apartment Representatives
40. Places of Worship
41. Radio
42. TV
43. Back of Your Laptop
44. Stockbrokers
45. Door Knocking
46. Veteran Associations
47. Hair Salon
48. Realtor Associations
49. Singles Organizations
50. Meetup.com